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Mad Greens

Mad Greens

A fast-casual salad shop with locations across the Southwest approached us to inject more ‘mad’ into their branding and make eating healthy a little more fun.


Logo redesign

 
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Original

Update

 
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CUP design

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Whose nose is it anyway?

We were inspired by Mad Green’s featured historical figures for their cup redesign — the cups transform patrons into one of the characters when taking a sip. The cups also included quotes that based on our extensive research were probably said.

IN-STORE DISPLAY

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Bowl-orama

Using the signature bowls that Mad Greens uses to mix up their salad concoctions we created diorama scenes featuring historical ‘mad’ characters with ingredients from their namesake salads.